This week has, sadly, added another chapter to the tragic story of what appears to be a mass suicide of a group of young people in Bridgend, South Wales. (See http://news.sky.com/skynews/article/0,,30000-1305988,00.html ) . The toll now stands at 17. As the first reports emerged, rumours and theories of an 'internet suicide cult' began to circulate, as all those who had ended their lives were members of the social networking site 'Bebo' and, it seems, belonged to a network of contacts or 'friends' on there. Other theories proposed the possibility of 'internet suicide gurus', influencing the Welsh goups' behaviour.
The police and MPs are currently adamantly denying this possibility on, (it seems to me from the bit I've read), very little evidence other than the fact that most of these young people knew each other - or at least some of the network - in real life too.
Whatever the primary mechanism of effect behind this truly tragic series of events, the internet and social networking sites seem to have played a least a partial role; maybe peripheral and non-catalytic roles but nevetheless their presence is uncomfortably.....worryingly....there.
Over the next couple of weeks you're going to be studying models of cyberpsychology that might offer insight into how a collection of people can, via text-based CMC, adopt incredibly strong bonds of 'group identity', loyalty and extreme polarisation of feeling, thought, and action. You'll be hearing how one of the less positive effects of CMC is, sometimes, 'deindividuation', a term most commonly associated with Festinger et al (1952) and Zimbardo (1969). All of these researchers emphasized how anonymity, diffused responsibility and large 'community' size (all affordances of cyberspace) lead to the very strong need to conform to the social norms of a group...whatever those 'norms' may be, i.e. the internet is a perfect breeding ground for deindividuation, the potential for vulernability to extreme group norms....and potentially tragic consequences.