Would you?

This is a Wiki entry of the movie released on 29th Feb, 'Untraceable': The film is a social commentary on Internet schadenfreude.
Set in Portland, Oregon, the film involves a serial killer who rigs contraptions that kill his victims based on the number of hits received by a website http://www.killwithme.com/ . The website features live streaming of video of the victim. (Yes, there appears to be an actual website of that name - presumably created by the film-makers as a promo idea; visiting is quite a startling experience) Naturally, in the film,millions of people log on, hastening the victims' violent deaths. The protagonist is a cybercop named Jennifer Marsh, who pieces the mystery together, at great risk to the personal well-being of herself and her family.

Question is....why? Why would anyone risk the life of another to sate mere (rather ghoulish) curiosity? One can see the attraction for the sadist / psychopath/ extreme fetishist but why would (largely) ordinary, well-balanced, non-psychopathic individuals log onto such a site in their millions when they know that there's even a small chance that the 'warning message' is true and that someone will suffer or die as a consequence?

The answer partly lies in what we've been talking about in class in Week 2...the affordances of cyberspace. The killer in the film is capitalising on the 'invisibility' of the internet , thus the viewers sense of anonymity, lack of accountability / personal responsibility and disinhibition plus, I think, something else: the fact that a primary attraction of the medium is 'exploring' and 'experiencing' (without any real consequence). The 'point and click' generation would find it incredibly difficult to be denied their birthright to "observe and evaluate, engage or discard"....and the killer in the film uses this.

But other, personality factors, MUST, to my mind, interact with the affordances to determine whether a person would click 'Enter' or not. Obviously, their 'moral compass', their level of morality (see Kohlberg)might play a role but what else?And which one trait can you think might disempower the affordances of the internet and override all curiosity or propensity to just 'have a look'?